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☆ A new version of TikTok that rewards you with Amazon vouchers and gift cards for watching videos is facing a crackdown in Europe
  + stars: | 2024-04-23 | by ( Matthew Loh | ) www.businessinsider.com   time to read: +4 min
Read previewDigital regulators in Europe are clamping down on a new feature by TikTok that rewards users for consuming videos and interacting with creators, citing addiction concerns among children. The European Commission said on Monday that it had opened formal proceedings against TikTok Lite, a spinoff version of the TikTok app that uses less mobile data and launched in Spain and France in March. Users can earn such points on the Lite app by watching videos for up to 85 minutes daily. "We suspect TikTok 'Lite' could be as toxic and addictive as cigarettes 'light,'" said Thierry Breton, commissioner for the internal market in the EU. "The TikTok Lite rewards hub is not available to under 18s, and there is a daily limit on video watch tasks," the spokesperson said.
Persons: —, TikTok, Thierry Breton, Tiktok, TikTok didn't, Breton, it's Organizations: Service, European, Business, AFP, Digital Services Locations: Europe, Spain, France, EU
☆ TikTok's feud with Universal has music marketers shifting campaigns to Instagram reels while some see an opportunity to plug other artists
  + stars: | 2024-02-13 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.
Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok
☆ Insider Today: Gen Z is out on college
  + stars: | 2023-09-05 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +9 min
This post originally appeared in the Insider Today newsletter. In today's big story, we're looking at why college isn't part of the plan for some Gen Zers. Between skyrocketing tuition costs and underwhelming salaries, some Gen Zers are skipping college altogether, writes Charlotte Lytton. A recent survey found that 40% of business leaders think recent Gen Z college grads are unprepared when they enter the workforce. The Insider Today team: Dan DeFrancesco, senior editor and anchor, in New York City.
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☆ I used TikTok's new 'Shop' feature to buy 7 items for $18 total, including clothes and a phone case. I was impressed with the quality, but wouldn't buy them again.
  + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com   time to read: +1 min
When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. The new feature is called "Trendy Beat" in the UK, and it's reportedly going to launch in the US as well, although TikTok hasn't provided details on that yet. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.
Persons: TikTok, Zers, it's, TikTok hasn't
☆ I spent $18 for 7 items from TikTok's new 'Shop' feature. Here's what the process was like, from shipping to product quality and fit.
  + stars: | 2023-07-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +1 min
Here's what it was like, from shipping to product quality and fit. When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.
Persons: TikTok, Zers, it's, TikTok hasn't
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